Kia ora and Welcome. I’m Rochelle, The NGO Coach

For more than two decades, I’ve worked at the heart of the nonprofit sector — leading, rebuilding, and walking alongside organisations through some of their most stretched and uncertain moments.
I know the quiet weight that comes with leadership. The responsibility. The constant decision-making. The feeling of being the steady one for everyone else, while carrying your own questions and exhaustion in the background.
I’ve been there.
I’ve led organisations on the edge, helped restore trust after breakdown, and navigated the complexity of growth, governance, funding pressure and mission drift. That lived experience is not theory — it is the foundation of how I show up today.
Why I Do This Work
I created The NGO Coach because I believe leaders and organisations deserve more than survival mode. You deserve clarity instead of constant overwhelm. Calm instead of chronic urgency. Connection instead of carrying everything alone.
My mahi is grounded, practical and deeply relational. I’m not here with polished corporate templates or one-size-fits-all solutions. I’m here to listen, to challenge with care, and to help you find the pathway that feels steady, aligned and true for your context.


How I Work
I partner with:
- Nonprofit organisations navigating change, growth and complexity
- Social enterprises balancing the space between for profit and for purpose
- Government agencies and funders seeking deeper, more authentic sector engagement
- Philanthropic partners wanting meaningful, values-led impact
- Purpose-driven businesses exploring CSR and ESG partnerships with integrity
My role is often part strategist, part facilitator, part steady companion — helping people and organisations move from overwhelm to clarity, and from pressure to purposeful action.
What You Can Expect
You can expect warmth, honesty and clear thinking. Space for reflection alongside practical momentum. A balance of strategic insight and human care.
I hold complexity without judgement and create environments where people feel safe enough to think differently, speak honestly and move forward with intention.


If You’re Here
If you’re reading this as a leader who feels stretched, a board member craving clearer direction, a funder seeking better partnership, or an organisation ready for change — you are not alone here.
This is a space for thoughtful leadership, grounded action, and work that feels deeply human.
If you’d like to connect, explore working together, or simply start a conversation, I’d love to hear from you.
A glimpse into my NGO journey
