Kia ora and Welcome. I’m Rochelle, The NGO Coach

For more than 20 years, I’ve been living and breathing nonprofit leadership—navigating the tough calls, the sleepless nights, and the moments when everything felt on the brink.
I know what it’s like to lead through chaos, rebuild trust, and keep going when the weight of an organisation feels squarely on your shoulders. I’ve been the one holding it all together—while also wondering how to hold myself.
That’s why I do what I do today.
I created The NGO Coach because I believe nonprofit leaders deserve more than just resilience—we deserve clarity, calm, and connection. I offer the kind of support I wish I’d had: practical, honest, and always grounded in real care.
From grassroots groups to national networks, leaders across Aotearoa New Zealand and beyond, trust me to bring straight-up guidance, the courage to ask the hard questions, and the heart to walk alongside you through whatever comes next.
Whether you’re a first-time CEO or ED, a board member, or a nonprofit leader feeling stuck or stretched—I’m here to help you lead with confidence, clarity, and heart.



A glimpse into my NGO journey











